We are Outsiders by Nature

Inspired by Wiktor Haglöf who began this journey in 1914, we are an outdoor performance brand dedicated to pushing the boundaries of our comfort zone and encouraging our community to do the same—all for the greatest playground ever made.

Haglöfs Heritage

Haglöfs was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that could withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, our story has since evolved, and so has our offering. Seeking constant progress, we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do all we can to ensure that the outdoors will still be there for future generations to explore. We’ve pioneered a new standard of perfection, but, like Wiktor, we will never stop innovating.

Our Ethos

We come from Sweden, a country with extreme weather and an extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. Where the outdoors isn’t just a far-off place, but exists in the fabric of our culture and community. We explore with curiosity and a commitment to creating gear that will support anyone, anywhere in their own outdoor adventure—from walking through the forest to reaching the peak of a mountain.

We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors.

We believe that everyone can experience the outdoors—whatever the weather.

Our People

We are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We thrive in the space where our heart races, beyond the ordinary, and are inspired by the world around us. Our ambassadors are the physical embodiment of this vision, encapsulating what it means to be an Outsider.

Our Impact

We come from the Nordics where landscapes are changing before our eyes; changes, which if left unchecked, will have profound implications for future generations. It is fundamental that we consider the next generation in all our business decisions and everything we create. Our commitment focuses on three areas: A life Well Lived, One Planet, Production, and Our People.

Our climate commitment:

To help keep the world within 1.5°C of warming to avoid the worst impacts of climate change, we need to work together, all of us, to make drastic reductions in carbon emissions. The goals set out in the  Paris Agreement  in short mean halving greenhouse gas (GHG) emissions this decade and achieving net zero[1] emissions by 2050 - at the latest. This will require an enormous global effort to achieve and unfortunately, the world is not yet on track to do that. Therefore, those of us who can move faster need to do so.

That is why, in 2020, we made a commitment to reduce our emissions by 50%[2] by 2030.